The Color of LOVE RED, from the Psychology of Colors.

to find a LOVE just requires the right color symbolism in your wardrobe. It requires taking a cue from our primal nature – and using the color of love RED!

The color of strength, health, and vitality, RED is often the color chosen by someone outgoing, aggressive, vigorous and impulsive—or someone who would like to be! It goes with an ambitious nature but those who choose it can be abrupt at times, determined to get all they can out of life, quick to judge people and take sides. Red people are usually optimistic and can’t stand monotony; they are rather restless and energetic. Quiet people with a preference for red may feel the need for the warmth, strength and life-giving qualities of the color. Red is usually chosen by people with a zest for life.

While you may not exhibit all the character traits of a personality color red as listed here, if you love red you will find yourself somewhere in the description.:

  • Having red as your favorite color identifies you as extroverted and optimistic, courageous and confident.
  • You are action oriented and physically active – sex is a necessity to you.
  • With a favorite color red, you like to be the center of attention – in fact all reds crave attention – other people are drawn to the vitality and sense of excitement you emit.
  • As a personality color red, you are stimulating to be with and you radiate a great deal of energy.
  • You are ambitious and competitive and like to be the winner – With you it is all or nothing.
  • If you favor the personality color red you have a passion and enthusiasm for life and are not afraid to pursue your dreams and goals.
  • Red people can be aggressive and easy to anger, often exhibiting a violent temper – this is negative passion and energy.
  • You have a strong need for power and control which is connected to your basic survival instincts.
  • You are a good worker, although not necessarily a good boss – your aggressive nature doesn’t serve you well in management positions. Because you are action orientated you are good at meeting deadlines and getting the job done at the right time.

You can be quite determined when you want something, but tend to have a short attention span, moving on to the next best thing when you quickly get bored with the previous one – you want it all and you want it now!

Sometimes it can be hard to find love and get a man or woman to notice you. Creating attraction, passion, and finding the right chemistry can be challenging too. Other times, however, to find a love just requires the right color symbolism in your wardrobe. It requires taking a cue from our primal nature – and using the color of love – RED!  The profound effect that this color has on the attraction of both men and women and persuasive appeal. It may have you changing your wardrobe as well!

Why Red Influences Passion

For the psychology-savvy, “red acts as a basic, non-lexical prime, influencing reproduction-relevant behavior in like manner across species” (Kayser, Elliot, & Feltman, 2010, p. 901). In plain English, this means that the color red triggers a basic, primal response in humans as a signal of sexuality and fertility. This occurs because the color red signals health, status, and fertility in many animals as well (think the bright red feathers of a healthy male cardinal, or the red rump of a female macaque monkey in heat).

Given that, when a man sees a woman in red, he is immediately and unconsciously influenced by the color to find her more attractive. Similarly, when a woman sees a man in red, she instinctively sees him as higher status and is more interested in having sex with him. The simple cue of red that influences the passion of our animal cousins also persuades our human amorous feelings and behaviors as well! The current findings have clear implications for the dating game, the fashion industry, product design and marketing.

What This Means for You

When you want to be attractive, wear red! Not only will it make others perceive you as better looking and higher status, but it will also make them want to get to know you, be close, and get passionate. So, the next time you go out to find a mate, or get ready for a special date, think about wearing some red. You will create that chemistry, feel better about yourself, and have a more loving experience.

What This Means for Men.

Simply wearing the color red makes a man more attractive and sexually desirable to women. And women are unaware of this arousing effect.

The RED color’s charm ultimately lies in its ability to make men appear more powerful, says lead author Andrew Elliot, professor of psychology at the University of Rochester. “We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it’s this high-status judgment that leads to the attraction,” Elliot says.

Why does red signal rank? The authors see both culture and biology at work.  Historical societies of Ancient China, Japan and sub-Saharan Africa used the vibrant hue to convey prosperity and high status. The most powerful citizens of Ancient Rome were literally called “the ones who wear red.” Even today businessmen wear a red tie to indicate confidence, and celebrities parade on a RED carpets.

Women are unaware of these social associations and the arousal that accompanies men in red. “We typically think of color in terms of beauty and aesthetics,” Elliot says. “But color carries meaning as well and affects our perception and behavior in important ways without our awareness.”


Red is the best color in the history of the world. While blue may be the most favored color out there, it’s red that’s going to make things happen. Learn from our animal neighbors – use red to quickly and easily attract a mate. Pay attention to the colors you wear. Incorporate a little crimson, burgundy, cardinal, rose, and wine color into your wardrobe. Make use of the color of love and get the romance you desire.

To view the full text of the paper, visit the Journal of Personality and Social Psychology Web site at:

The color of LOVE - RED
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