How Clothing Affects the Mind – 100 Years of Power Dressing Collection by Charlotte Smith.

Confidence Dressing: How Clothing Affects the Mind – 100 Years of Power Dressing Collection  by Charlotte Smith.

You are what you DRESS: Clothing has a significant effect on self-esteem and confidence. Science is one breakthrough closer to understanding the brain chemistry behind your intense interest in clothes, and as it turns out, your outfit may alter how you approach and interact with the world. “We know our clothes affect other people’s impressions of us, now research shows what we wear affects us too. Putting on different clothes creates different thoughts and mental processes.”(Professor Karen Pine).

It’s no secret that assembling an outfit is like selecting social armor, and that what we wear has power over others (if there weren’t truth to the cliché “women in red,” designers wouldn’t be making so many RED dresses and read more about red dress here), but this study shows if you have a strong cultural association with a garment, wearing it can affect your cognitive processes.

This phenomenon is called UNCLOTHED COGNITION, meaning that if your brain links Chanel’s or Escada’s collections with powerful, intelligent women, you’re likely to take on those attributes when you wear that Escada’s pleated skirt or Chanel’s jacket.  

How you present yourself could change your life.

So, tell the skeptics: Your closet isn’t frivolous, it contains a myriad of channels to heightened performance, a selection of gateways to the best versions of yourself. As Jonathan Lethem said in his novel You Don’t Love Me Yet: “You can’t be deep without a surface.”

For more POWERFUL WOMEN on POWER DRESSING see our slideshow above  of the 100 Years of Power Dressing Runway by Charlotte Smith. The show, held at Westfield Sydney with  well-loved Australian celebrities and personalities on the runway wearing rare and beautiful pieces from fashion’s  power houses s like Chanel, Pucci, Dior, Valentino, Versace, Vivienne Westwood and Mary Katrantzou. and reinforced that Dress for Success’s charity message to the sell-out audience: how you present yourself could change your life.  And ultimately, what you wear could discern how confident you feel about yourself.

The #100yearsofpowerdressing was a retrospective focusing the last 10 decades of female fashion, featuring designs from Rhodes, Valentino and Vivienne Westwood.
Incredible models, power women, familiar faces: fashion designers, TV presenters, public speakers, movie actresses, singers and writers parading incredible vintage collection of the finest gowns.
An array of Australian stars – including Marta Dusseldorp, Georgie Gardner, Deni Hines, Deborah Knight, Claudia Chan Saw, Donny Galella and Tegan Martin to name a few – brought historic vintage dresses from the 1915 s through 2015 to life.
Unique event, 100 Years of Power Dressing works with disadvantaged women from more than 140 cities in 19 countries around the world to promote economic independence by providing professional attire, a support network and tools for career development.
Proceeds from the 100 Years of Power Dressing went to the Dress for Success Sydney foundation.

Dress for Success Sydney 2015

About 100 Years of Power Dressing Runway by Charlotte Smith:
“This is bigger than fashion or social history,” says Smith, who has travelled the world telling the stories of the vintage Darnell garments. “DFS gets women to the point where they’re launching out into a new part of their lives and what they wear is that catalyst. It was an utter joy to make the link between clothes and women’s journeys.”

In 2004 Smith’s godmother, Doris Darnell, a Quaker from Pennsylvania, shipped over 1200 kilograms of clothing – the entire haul of vintage outfits collected in her lifetime. This was followed by 400 museum catalogues, fashion diaries and hundreds of folders full of hand-typed notes, describing the owner of each dress and the adventures they’d had in it.

Read more here 

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